Cool gray 118/30/2023 ![]() Gentry Humphrey: There was a potential to create some hysteria if we did it the right way, because I really didn’t know if it was going to pop off. To have a color different from the OGs? It was a big freaking deal. Steve Mulholland: The 11s are the holy grail of Jordans and they rarely ever stepped outside of the lines on colorways. We were known for using cool grey as the primary color so that’s how it became known as the Cool Grey. That’s what we called it when we started to sell it to the sales team. It would’ve been from a trade book that a Nike rep would’ve had and got leaked. Oftentimes, the leaked sketch was the first thing that came out. Todd Krevanchi (NikeTalk co-founder): The first thing I remember is the leaked sketch. NikeTalk and ISS were blowing up when the “Cool Grey” 11 leaked because there was no other shoe like that up to that time. ![]() I was heavy into kicks, so I created Instyleshoes. They touched on the ideation, pandemonium, and nostalgia surrounding this industry-shifting shoe, setting the stage for its newest chapter.Ī post shared by Mulholland (Instyleshoes & Sole Collector founder): I sold a business to the guy who created voicemail and I was sitting on stock options. 11, we spoke to the creatives, collectors, and cultural icons associated with the trailblazing 2001 launch. Initial re-releases paid homage to pairs worn by Michael in the past, but a Malaunch looked to risk it all by doing something new: dressing the hoops holy grail in a lifestyle palette.Īnd to celebrate the “Cool Grey” Air Jordan 11’s latest revival on Dec. In 2000, just five years after their arrival and 20 months after Mike’s retirement, the Jordan 11 returned to retail in retro form. The Michael Jordan signature debuted on-court in the GOAT’s first comeback to basketball, offering a new narrative and new look to the most important endorsement in sportswear history. Perhaps more than any other symbol, sneakers represent the convergence of sports, fashion, and business.Īlmost annually, the Air Jordan 11 releases in various colorways - some old, some new - to international pandemonium and record-setting sales. The inside story on how cross-category inspiration, online forums, and basketball’s best young talent made old Air Jordans matter to a new generation
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